In this Heineken commercial, sexism is largely represented. In this commercial, a couple is giving a tour of their house, specifically their closets. The girls are so excited looking at the woman's walk-in closet filled with clothes, shoes and accessories and are yelling and screaming about it. They are represented as the typical girl stereotype being girly, dumb, loud and ditzy. This is one of the areas in the commercial where sexism was shown. Another part was with the men. When the men are taking a tour, they are only shown to his closet, which happens to be a huge walk-in fridge stocked with Heineken beer. The men freak out and are almost in tears over these beers, and seem to be acting like girls, if not making fun of them. They are not shown as the typical sterotype associated with men and beer, which would be big, manly and strong.
Another way that sexism plays a role in this commercial is that when looking at the walk-in fridge, only the men are freaking out and getting excited over it. The girls are looking at the men like they are crazy, and are never really shown the fridge let alone taken inside it. During these tours of the house, it was seperated into men and women; women were shown clothes and men were shown beer. This was interesting because it categorized both sexes into what Heineken thought would appeal towards their audience the best, since this beer is usually sold to men. In the end, the commercial came off as sexist towards women, however, towards a man it most likely came off as awesome, amazing and many other wonderful adjectives, which was what Heineken was hoping for.
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