During this commercial, a man has acupuncture done to him in a small, sketchy building by a strange man. Once about 150 needles were put into his body, the building catches on fire. The man doing the acupuncture runs out of the building to get away and leaves the man filled with needles. The man slowly gets up and walks to the open window to try to get away from the fire. Outside the window on the ground is the firefighters with a life net waiting to catch him. The man just stands there and looks terrified and is most likely thinking "What the hell am I going to do?'' The commercial then shows the Centraal Beheer's slogan "Even Appledoorn Bellen" which means "Just Call Appledoorn", which is the name that Centraal Beheer often goes by.
This was a good commercial because it provided viewers with comedy as well as proving a strong point. It also showed that sometimes people are put in situations where they really do need help and they need to call people to help them out, which is where Appledoorn comes into play. This commercial was also successful because it was so unexpected. The commercial started about a man getting acupuncture, and then the building caught on fire, and then the man had to escape some how, and it ended up that the way to escape was a life net. This showed that unexpected things could happen and when those things happen and people need someone to call, they can "Just Call Appledoorn."
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